Our story

Built by dads who
kept forgetting things.

Pipa started with a missed Halloween dress-up day and a simple question: why is it so hard to stay on top of school life? We built the tool we wished existed.

How Pipa began

School newsletters are packed with important stuff.
But key dates get buried.

Pipa helps parents stay on top of what matters most at school — without the overwhelm. School newsletters are packed with important information, but key dates and actions are easy to miss when you're juggling everything else family life throws at you.

Pipa quietly does the hard work — spotting what matters and sending clear, timely reminders exactly when you need them. It's not about adding another app to manage. It's about helping families feel organised, informed, and confident that nothing slips through the cracks.

Built with busy parents in mind, from two parents who know exactly what it feels like to be that parent scrambling for a PE kit at 7:30am.

"Those experiences shaped what Pipa is today — a calmer way to surface what matters and bring it back at the right moment."

Gareth
Gareth
Co-founder, Pipa
🎃
The moment it clicked A missed Halloween dress-up day

"As a parent, I didn't need more information. I needed help remembering what mattered at the moment it mattered."

Glen
Glen
Co-founder, Pipa

Our mission

No parent left
scrambling.

We believe staying on top of school life shouldn't require a system, a spreadsheet, or superhuman memory.

Reduce parental stress

The mental load of tracking school events, deadlines and kit requirements is real. Pipa carries that load so you don't have to.

Give back your time

Stop spending time digging through emails for that one date you half-remembered. Pipa finds it, saves it and reminds you automatically.

Meet parents where they are

No new apps. No portals to log into. WhatsApp is already on your phone — that's where Pipa lives too.

Work with any school

We don't ask schools to change how they communicate. Pipa adapts to whatever your school sends — emails, PDFs, newsletters, Word docs.

Privacy first, always

Built with GDPR compliance from day one. Your family's data is never sold, never shared, and only used to send your reminders.

Built from real experience

Every feature Pipa has was shaped by real moments of chaos in real family life. We don't build things we wouldn't use ourselves.

Meet the founders

Two dads.
One shared problem.

Pipa is built by people who live this problem every week. That's not a marketing line — it's genuinely how this started.

Gareth, Co-founder of Pipa
Gareth
Co-founder

"For me, Pipa started after I once missed a Halloween dress-up day at school. It wasn't me who felt it most — it was my child."

It came down to something buried in a school newsletter. Around the same time, I kept hearing other parents talk about how overwhelming school emails had become, and how easy it is to miss important details even when you're trying your best.

Those experiences shaped what Pipa is today — a calmer way to surface what matters and bring it back at the right moment.

Product Strategy Parent Ex-early morning PE kit finder
Glen, Co-founder of Pipa
Glen
Co-founder

"As a parent, I didn't need more information. I needed help remembering what mattered at the moment it mattered."

Pipa was born out of real family chaos and a simple idea: parents already have enough to juggle, so reminders should be easy, reliable, and stress-free.

Everything we build is shaped by real life at home — because if it works for us, it should work for other busy families too.

Technology Operations Dad of 2 Ex-7am potato decorator

What we stand for

The principles behind
everything we build.

These aren't posted on a wall. They're what we actually think about when we make decisions.

🎯

Reminders that actually help

A reminder sent too late, too early, or without the right context isn't useful. We obsess over timing, tone and relevance.

🤫

Quiet reliability

The best technology is invisible. Pipa shouldn't need your attention — it should just work. No dashboards to check, no notifications to manage.

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Real families, not edge cases

We design for the parent working a night shift, the parent managing three school schedules, the parent who misses things because life is genuinely overwhelming.

🧱

Build things that last

We move thoughtfully. We'd rather build one thing really well than rush ten things that don't quite work.

PIPA

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